Tatiana: Professor

Professor Tatiana Bouzdine-Chameeva, Kedge Business School, Bordeaux, France

PROJECT: Behavioural Visibility in Data (BeVID) 

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What do you design?

I am designing a methodology on the HAT using multimedia data which could serve for social sciences. This methodology should help to set up respondent panels, create rules and put in place tests for reliability, and validity. Different classification algorithms (based on decision- trees, neural networks or fuzzy logic techniques) can be used to ensure higher levels of accuracy in monitoring relevant behavioural activities.

What do you create?

I am interested in the analysis of different demand functions and study the case of quick demand perishability on the market. This is something new and extremely interesting in terms of BeVID.

Who would be interested in this?

Marketers could use the results of our work in terms of demand adaption.

Researchers in social sciences could apply the methodology to analyse real human decisions.

What outputs do you have?

I have already developed new methodologies ( ANCOM solution, CCMM – cognitive mapping methodology – see the articles [3,4,5,6] published on these topics).

I have also analysed the impact of demand in different market settings which aim to perform simulations using the real multimedia data (see the articles [1,2,7 ] focusing on these issues.

So far I target validating of the new BeVID approach using these various mathematical techniques.  

1.     Chakraborty T., S.. S., Chauhan, A.i Awasthi., T. Bouzdine-Chameeva (2018) “Two-period pricing and ordering policy with price sensitive uncertain demand”, Journal of Operational Research Society, (in press)

2.     Podinovski V.V., T. Bouzdine-Chameeva (2015) "Consistent weight restrictions in data envelopment analysis", European Journal of Operational Research, Vol 244, Issue 1, July 2015, pp.201–209

3.     Barjis J., Gupta A., Sharda R., T. Bouzdine-Chameeva, Lee P.D., Verbraeck A. (2012) "Innovative Teaching Using Simulation and Virtual Environments", Interdisciplinary Journal of Information, Knowledge, and Management, impact factor = 0,94;  h-index =11), Vol 7, pp.237-255.

4.     Bouzdine-Chameeva T. (2008), "The ANCOM-2 Solution to support knowledge work", International Business Management, Vol. 1, Issue 2, pp. 12-19, Medwell Journals, 2007.

5.     Hayes J., Hill, A. V., Scavarda, A.J., Bouzdine-Chameeva T. and, Goldstein S.M. (2007), "Applying the Collective Causal Mapping Methodology to Operations Management Curriculum Development." The Decision Science Journal on Innovative Education, Vol. 5, Issue 2, pp. 267-287, September 2007. 

6.     Scavarda A.J., T. Bouzdine-Chameeva, S. M. Goldstein, J. M. Hays, and A. V. Hill, (2006) “A Methodology for constructing collective causal maps,” Decision Sciences, Vol. 37, Issue 2, pp.263-284

7.     Gupta D., T. Bouzdine - Chameeva, A. V. Hill, (2006)  "A pricing model for clearing end of season retail inventory", European Journal of Operational Research, Vol. 170, Issue 2, April 2006, pp. 518-540

Where do we go to follow your work?

You can follow it on my Research Gate https://www.researchgate.net/ and LinkedIn accounts (https://www.linkedin.com/feed/ ).

What inspires your work?

I am mathematician by my background, interested in optimisation and decision analysis. The link between decision – making and decision analysis attracts me strongly.