Joo Hee: Researcher

Dr Joo Hee Oh, Asst Professor at WMG, University of Warwick


What do you design?

I design metrics of digital assets (including user-generated content, data analytics and information technology) that increase productivity in digital economy.

What do you create?

I create platform valuation system, tools and methods with data, network and user (DNU) metrics.

Who would be interested in this?

Platforms wanting to understand how to measure the value of their network

What outputs do you have?

Journal papers, proposals, conference speeches:

Google scholar:


Where do we go to follow your work?

University profile:


What inspires your work?

Lawrence Lessig’s work on digital culture & legal system, Erik Brynjolfsson’s work on digital economy and many unknown YouTube artists’ works.