The Market for Person-controlled Personal Data
This paper theorises personal data more fundamentally and exposes the vulnerability of organisation-controlled personal data. It then reports on the micro-economic model design of a new personal data exchange by designing and creating PPD or person-controlled personal data through a new technological artefact called the Hub-of-all-Things (HAT). The paper also reports the build and implementation of the mechanisms, coordination and incentive structures for PPD exchanges.
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